MetricMaven

Services

Full-funnel attribution services that show exactly how your marketing drives revenue—not just platform-reported conversions.

STEP 1

Audit Your Attribution

Find out where your attribution breaks, where revenue hides, and what to fix first.

Most companies have messy tracking setups. UTM parameters get lost, CRM integrations are half-built, and conversion data never makes it back to ad platforms. We identify the gaps so you know where to focus.

  • Cross-account tracking and tagging audit
  • Attribution gap analysis across the client journey
  • Prioritized fixes ranked by client impact
  • Clear documentation for your team
Audit Your Attribution →
Broken attribution illustration showing data tracking issues
Full funnel attribution illustration showing complete customer journey tracking
STEP 2

Implement Detailed Analytics

Build tracking infrastructure that captures the full customer journey.

We implement server-side tracking, CRM integrations, and proper UTM flows so conversions actually make it back to ad platforms. Get credit for the revenue your marketing is driving.

  • Server-side tracking (Facebook CAPI, Google Enhanced Conversions)
  • UTM capture and CRM integration (HubSpot, Salesforce, Klaviyo)
  • Full-funnel event tracking from first click to closed sale
  • Foundation for accurate reporting and optimization
Implement Detailed Analytics →
STEP 3

Accurately Report on Performance

See which campaigns drive your best customers—not just the most conversions.

Platform-reported ROAS tells one story. Actual revenue data from your CRM tells another. We build dashboards that connect ad spend to real business outcomes, backed by numbers you can trust.

  • CAC:LTV analysis by campaign, ad set, and ad
  • Revenue attribution using CRM data, not just pixel fires
  • Custom dashboards tailored to your business
  • Executive-ready reporting that proves marketing value
Accurately Report on Performance →
Blended channel spend dashboard showing budget allocation and channel performance
Ongoing delivery illustration showing analytics roadmap and delivery pipeline
STEP 4

Deliver Your Analytics Roadmap

Continuous analytics support to keep your data infrastructure running smoothly.

We act as your dedicated analytics team—handling implementation, reporting, and troubleshooting. Get senior-level analytics support without the full-time hire.

  • Dedicated analytics support for your business
  • Weekly syncs to prioritize roadmap and triage requests
  • Monitoring and alerts when tracking breaks
  • Fast turnaround on requests and custom reports
Deliver Your Analytics Roadmap →
STEP 5

Predict Outcomes, Measure Experiments

Go beyond reporting with Marketing Mix Modeling, incrementality testing, and LTV prediction.

For companies spending $500k+/month, attribution gets complicated. We deliver MMM, multi-touch attribution, and incrementality testing—without building an internal data science team.

  • Multi-touch attribution modeling
  • Marketing Mix Modeling (MMM) for large budgets
  • Incrementality testing and holdout analysis
  • LTV prediction and retention forecasting
Predictive analytics illustration showing marketing mix modeling and incrementality testing

Not sure where to start?

Get started with an audit