Audit Your Attribution
When platforms disagree, every scaling decision becomes a gamble. Our attribution audits find where data breaks, where revenue hides, and what to fix first—so you can stop guessing and start scaling with confidence.
Expert-led • Revenue-focused • Starting at $5,000
What We've Found
Real issues uncovered in recent audits. These aren't hypotheticals—they're the kinds of problems hiding in most tracking setups.
$250k in revenue appeared as "mystery direct traffic"
Email platform had UTM tracking disabled by default—a single setting buried in preferences.
10-minute fix. Six figures of revenue, properly attributed.
Ad platform reported 600 conversions. Analytics showed 46.
Pixels double-firing across integrations + cross-domain redirects stripping UTMs before they reached analytics.
Reported ROAS was 2x what it should have been. Scaling decisions now based on reality.
62,000+ purchases attributed to "self-referral"
The website was taking credit for conversions from paid channels. Actual traffic sources were invisible.
Found the actual sources. Campaign performance finally visible.
What We Typically Uncover
Most tracking implementations look correct on the surface. The problems are buried in platform settings, redirect chains, and integration gaps that slip through standard QA.
- Pixels double-firing across platform integrations, inflating conversion metrics by 100%+
- Email platforms with UTM tracking disabled by default, hiding six figures of attributed revenue as "direct"
- Cross-domain redirects stripping UTM parameters before they reach analytics
- Self-referral attribution where your own site takes credit for conversions from paid channels
- Consent Mode blocking remarketing audiences without any visibility into the impact
- CRM integrations that don't pass campaign source data, breaking pipeline attribution
The Downstream Business Impact
Attribution problems don't stay contained to dashboards. They cascade into every decision you make.
You can't answer basic questions
"Which campaign drove the most revenue this month?" becomes a guess, not a fact.
Scaling decisions become gambles
When you're spending $70k/day and want to scale to $100k+, you need to know what's actually working.
Tool investments get questioned
Is your $16k/year marketing hub worth it? Without proper attribution, you'll never know.
Manual reporting burns hours weekly
Teams create spreadsheets by hand because dashboards can't be trusted.
Strong campaigns get cut
When good performance is hidden as "unknown" or "direct," you optimize toward the wrong things.
What's Included
A professional attribution audit gives you clear visibility into what's broken, why it matters, and where to act—so fixes are intentional, prioritized, and tied to business impact.
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Full tracking infrastructure review
Across GTM, GA4, ad platforms, CRM, and email systems
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Platform discrepancy analysis
We reconcile what Meta says vs. Google Ads vs. GA4 vs. your CRM—and find out why they don't match
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Attribution gap mapping
We trace the customer journey from ad click to conversion and identify every point where data gets lost
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Mystery traffic investigation
We identify where unattributed revenue is actually coming from
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Prioritized issue list
P0/P1/P2 rankings based on revenue impact, not technical severity
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Implementation roadmap
Quick wins you can fix immediately and phased fixes for complex issues
Not Ready for a Full Audit?
We built a free audit tool that scans your GTM container and flags critical issues in minutes. Free for up to 3 containers.
Why Audit Before Making Big Decisions
Whether you're inheriting analytics from a previous team or questioning your current setup, you're often working with someone else's decisions, mistakes, and technical debt. Every marketing decision you make is only as credible as the data behind it.
After an audit, conversations change:
"We think Meta is underperforming..."
"Meta conversions are double-counting. Here's the fix, and here's what real performance looks like."
That's the difference between guessing and knowing.
Companies that audit with MetricMaven report:
- Clear attribution across all marketing channels
- Accurate ROAS and conversion reporting
- Confidence in scaling decisions
- Documentation your team can act on
Starting at $5,000
Final price depends on platform complexity—you'll know the exact cost before we start.
If you're about to:
- Make a budget scaling decision
- Renew an expensive marketing tool
- Present performance to leadership
- Onboard a new marketing channel
Get the audit first. The cost of a wrong decision is always higher than the cost of clarity.
If you don't trust your attribution, you don't control performance.
A professional attribution audit gives you the clarity to move forward with confidence—and the evidence to stand behind every decision you make.
Frequently Asked Questions
How long does an audit take?
Most audits are delivered within 2 weeks. Complex multi-platform setups may take slightly longer—we'll confirm timing before starting.
What do I need to provide?
Read access to your GTM containers, GA4 property, ad platform accounts, and CRM/email systems. We'll send a specific access checklist after kickoff.
Will you fix the issues you find?
The audit identifies and prioritizes issues with a clear implementation roadmap. We can implement fixes as a separate engagement, or your team can handle them using our documentation.
What if my setup is actually fine?
We'll tell you. If your attribution is solid, you'll get confirmation and confidence—not a list of invented problems.
Do you work with agencies?
Yes. Many agencies use our audits when onboarding new clients or when attribution questions come up in client conversations. We can deliver findings in a format you can present directly to clients.