Attribution checklist
Find the attribution breaks before they hit budget decisions.
A practical checklist for reviewing UTMs, GA4 events, ad platform conversions, CRM source capture, and revenue reporting before the numbers drive spend decisions.
Checklist
What the checklist helps you inspect
The checklist focuses on the places attribution usually breaks before it reaches revenue reporting.
UTM capture and persistence checks
GA4 event and conversion validation
Ad platform conversion and deduplication review
CRM source field and lifecycle mapping
Revenue reporting discrepancy triage
Inside the resource
Built for the point where messy data becomes a business risk.
This resource is designed to make the next analytics conversation more concrete. It gives your team a working structure for finding the gap, naming the risk, and deciding what to fix next.
Know which attribution gaps are cosmetic and which change budget decisions.
Create a fix backlog your team can execute or hand to MetricMaven.
Separate source-data problems from dashboard-definition problems.
UTM capture and persistence checks
GA4 event and conversion validation
Ad platform conversion and deduplication review
CRM source field and lifecycle mapping
Revenue reporting discrepancy triage
P0, P1, and P2 fix prioritization
Download
Get the Attribution Audit Checklist
Send the checklist to your inbox and use it to spot the tracking and reporting gaps worth fixing first.
See the related service →Get the Attribution Audit Checklist
Send the checklist to your inbox and use it to spot the tracking and reporting gaps worth fixing first.
Checklist request received
We received the request. Our team will follow up with the attribution audit checklist and the next steps if your stack needs a deeper review.