We Build Marketing Analytics Infrastructure You Own
Founded by Jamie Isabel, MetricMaven has built analytics infrastructure for marketing agencies like HiFi, Props, and Chief Detective and e-commerce brands including Dr. Livingood, PrettyBoy Skincare, and Lumi.
We've proven that fast delivery, transparent pricing, and complete ownership transfer isn't just possible—it's how analytics consulting should work.
Conversions Captured
Our server-side tracking implementations capture 95% of conversions, compared to the 60% most brands see with client-side-only tracking.
Typical Timeline
From audit to launch, while enterprise consultancies quote 6+ months for similar infrastructure.
Identified Revenue
Largest single finding from a tracking audit—uncovering misconfigured Klaviyo tracking that was sending unattributed traffic.
Client Ownership
You own all code, infrastructure, and documentation. No vendor lock-in, no proprietary platforms, no ongoing dependencies.
Why We Built This Differently
Agencies outside your timezone make simple fixes take days instead of hours. We're US-based with team members across US and South America time zones, so when your tracking breaks at 3pm, we're fixing it that afternoon—not waiting for someone in Europe or Asia to wake up.
Vendor lock-in is frustrating and borderline unethical. Most consultancies build on proprietary platforms so you can't leave without losing everything. We do the opposite: you own all code, infrastructure, and documentation. If you don't like working with us, you can keep going on your own or hand it to your team.
We stay where we're experts: marketing analytics. We don't do CRM implementation, web development, or general business consulting. We build marketing analytics infrastructure exceptionally well and refer everything else to specialists.
Who You'll Work With
MetricMaven is built on a lean, expert team model. You work directly with Jamie on strategy and implementation, supported by specialized contractors for specific technical components.
Who We Work With
We work with three types of clients who need marketing analytics infrastructure but can't justify enterprise consultancies or internal hiring.
Marketing Agencies
You need white-label analytics capabilities without hiring a data team.
We become your invisible analytics department—you sell it, we build it, your clients think you have full data engineering capabilities.
E-Commerce Brands
You're drowning in manual reporting or can't trust your current data.
You need better tracking, automated dashboards, and attribution modeling but don't want to hire internally or commit to enterprise consultancies.
SaaS Companies
You need to connect product data with marketing data to understand the full customer journey from ad click to activation to retention.
We build the infrastructure that bridges your product analytics and marketing attribution.
Trusted by Agencies and Brands
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