We Build Marketing Analytics Infrastructure You Own
MetricMaven builds custom marketing analytics infrastructure that clients fully own—from tracking to dashboards to attribution modeling.
Designed for marketing teams and agencies who want control, speed, and clear ROI without the cost, delays, or lock-in of enterprise vendors.
Conversions Captured
Our server-side tracking implementations capture 95% of conversions, compared to the 60% most brands see with client-side-only tracking.
Typical Timeline
From audit to launch, while enterprise consultancies quote 6+ months for similar infrastructure.
Identified Revenue
Largest single finding from a tracking audit—uncovering misconfigured Klaviyo tracking that was sending unattributed traffic.
Client Ownership
You own all code, infrastructure, and documentation. No vendor lock-in, no proprietary platforms, no ongoing dependencies.
Why We Built This Differently
We're US-based with team members across the US and South America time zones, so when your tracking breaks at 3 pm, we're fixing it that afternoon—not waiting for someone to wake up.
Vendor lock-in is frustrating and borderline unethical. Most consultancies build on proprietary platforms so you can't leave without losing everything. We do the opposite: you own all code, infrastructure, and documentation.
We stay where we're experts: marketing analytics. We don't do CRM implementation, web development, or general business consulting. We build marketing analytics infrastructure exceptionally well and refer everything else to specialists.
Who You'll Work With
MetricMaven is built on a lean, expert team model. You work directly with Jamie on strategy and implementation, supported by specialized contractors for specific technical components.
Built for the Teams Who Need It Most
We work with three types of clients who need marketing analytics infrastructure but can't justify enterprise consultancies or internal hiring.
Marketing Agencies
You need white-label analytics capabilities without hiring a data team.
We become your invisible analytics department—you sell it, we build it, your clients think you have full data engineering capabilities.
E-Commerce Brands
You're drowning in manual reporting or can't trust your current data.
You need better tracking, automated dashboards, and attribution modeling but don't want to hire internally or commit to enterprise consultancies.
SaaS Companies
You need to connect product data with marketing data to understand the full customer journey from ad click to activation to retention.
We build the infrastructure that bridges your product analytics and marketing attribution.
Trusted by Agencies and Brands
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Better Infrastructure Starts Here
Let’s talk about how we can build the right data foundation for your next stage of growth.
Schedule Free Consultation →