The challenge
The reporting layer could not support the decision.
HIFI was managing fragmented marketing, application, and funded-account data across more than a dozen systems. Its team could report clicks and leads, but not consistently show which campaigns produced funded accounts.
The implementation
One governed workflow from source to output.
Maven standardized ingestion, modeled the customer journey in BigQuery and dbt, implemented multiple attribution views, and delivered repeatable client reporting through a white-label portal.
Managed servicesRevenue attributionMulti-client reportingData modeling