Governed Metrics
One trusted number per metric.
Define spend, leads, pipeline, revenue, and attribution once so every report, agent answer, and scheduled task uses the same governed logic.
What the semantic layer does
Protect the truth your agency stands behind.
One definition per metric
Certify spend, ROAS, conversions, pipeline, and revenue so every client output shares the same logic.
Add agency-specific definitions
Add agency-specific KPIs and custom fields without breaking the shared definitions.
Protect tracking quality
Review tracking, create events, and publish approved changes so source data stays trustworthy.
Managed data foundation
Metrics live in a governed data foundation Maven maintains, not fragile spreadsheet blends.
Feeds every product surface
Reports, Maven Agent, and scheduled tasks all read the same certified definitions.
Client-scoped by workspace
Each client workspace keeps its own certified metrics and access boundary.
Why it matters
End the weekly fight over whose number is right.
Agencies lose hours reconciling “whose number is right.” Maven puts one certified metric system under every deliverable, so the dashboard, the agent answer, and the client deck never disagree.
How it works
How it works.
Connect sources
Bring in ads, analytics, CRM, and commerce data for each client workspace.
Certify metrics
Define and protect the KPIs your agency stands behind.
Ship from one truth
Reports, agent answers, and scheduled tasks all use those definitions.
Trusted by agencies that need client reporting to hold up
Semantic layer FAQ
Semantic layer FAQ.
Put one definition behind every client number.
Bring the metric your team disputes most. We’ll map how a governed semantic layer makes it easier to run and easier to defend.
Book a Reporting ReviewReady to make client reporting easier to run, and easier to defend?
Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.
We'll review the workflow behind one client report
You'll see what Maven can own across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
