Source-to-outcome reporting
Trace campaigns and sources into qualified leads, opportunities, bookings, orders, won deals, or revenue.
Media attribution reporting
Connect marketing activity to outcomes. Keep the model honest.
Maven joins acquisition data to CRM, commerce, and operational outcomes, documents the model’s limits, and gives agencies an attribution story that can survive the client’s next question.
The reporting problem
Attribution becomes a trust problem when the model is invisible.
Ad platforms, analytics tools, CRMs, and commerce systems each answer a different question. Combining their totals without reconciling identities, windows, and definitions creates confident-looking reports that fall apart under scrutiny.
Client-ready outputs
Give the client a clear answer, and your team a repeatable process.
Model comparison
Compare first-touch, latest-touch, platform-reported, or custom business logic without pretending they are interchangeable.
Coverage and caveats
Show match rates, missing identifiers, tracking gaps, and known model limitations beside the result.
Accuracy controls
Explicit attribution windows
Every model states the lookback period and event logic used to assign credit.
Identity and source QA
UTMs, click IDs, source fields, and match coverage are checked before the attribution output is treated as decision-ready.
Reconciled outcomes
Revenue and pipeline totals are deduplicated against the authoritative business source rather than summed from ad platforms.
Customer proof
19 clients
supported by HIFI Agency’s full-funnel banking attribution workflow, connecting advertising activity to funded-account outcomes.
Read the HIFI story →How implementation starts
One client workflow first.
Maven starts with the decision the agency needs attribution to support, then audits identifiers, outcome sources, definitions, windows, and coverage before selecting a model.
Go deeper on media attribution.
Which attribution model does Maven use?
The model follows the business question and available identity coverage. Maven can support multiple views while documenting the window, source, and limits of each.
Can Maven tie ads to CRM revenue?
Yes, when campaigns and visitors can be connected to CRM records through reliable identifiers, source fields, or mapped business logic.
Does attribution prove incrementality?
No. Attribution assigns observed credit within a model. Causal incrementality requires a separate experimental design and should not be inferred from attribution reporting alone.
Ready to make client reporting easier to run, and easier to defend?
Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.
We'll review the workflow behind one client report
You'll see what Maven can own across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
