Paid search integrationWhat you can do with Google Ads in Maven
Maven connects Google Ads and turns campaign, ad group, ad, and conversion data into a governed metric layer. Measure spend, CPA, ROAS, CTR, and conversions, watch budget pacing before month-end surprises, and tie search performance to revenue from GA4, your CRM, and your store.
Questions you can ask
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How much did we spend on ads by platform over the last 30 days?
What are the top campaigns by spend?
Show commission-adjusted ad spend by platform
Show top creatives by ROAS with previews
Show creative preview coverage by platform
Which campaigns are pacing over budget?
Show rolled-up conversion events by creative
Report templates
Use Google Ads reporting templates to see what needs attention, what can be trusted, and which optional fields need cleanup before the next review.
See when a paid campaign launched and how regional direct and organic performance moved before and after launch.
Requires one identifiable paid campaign, geo-level delivery, and GA4 regional channel history. Results are observational correlation, not causal incrementality.
Map paid delivery and business outcomes by country, state, and region using the geographic sources available in the workspace.
Requires at least one governed geo-level paid-delivery or regional-outcome source. Cross-source comparisons appear only when compatible geography and date coverage overlap.
Track spend against monthly platform targets and edit the full media plan inside a client-branded report.
The report reads and writes the governed workspace/platform media plan. Host-mediated edits mirror the warehouse and refresh pacing immediately.
Compare regional paid-media movement with non-platform outcome movement over time without presenting correlation as causal lift.
Requires overlapping geo-level paid-media and governed outcome history. It is descriptive correlation, never an incrementality result.
How it works
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Maven pulls your Google Ads data (7 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Google Ads
Works well with
FAQ
Yes. Google Ads reports alongside sources like Google Analytics 4, Google Search Console, Shopify and HubSpot. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
Maven syncs Google Ads automatically: a fast first source pull after connecting, then scheduled refreshes that keep reports current. The last successful sync time is always visible, so you know the source data is fresh before it feeds a trusted reporting workflow.
Yes. Maven compares month-to-date spend against budget and projects month-end spend at the current pace, so you can spot campaigns pacing over or under budget while there is still time to act.
Yes. Maven connects to Google Ads over its official OAuth flow, no password sharing, stores access tokens encrypted, and pulls read-only reporting data into a governed warehouse you control.
Bring one client report or disputed metric. We'll map the workflow and where Maven fits.
One report, reviewed end to end
Clear roles across data, QA, and delivery
No pitch deck. We follow up to schedule a working session.
