Performance marketing agency

Trovant Media: Automated Reporting for a Performance Agency

Daily cross-channel reporting replaced weekly spreadsheet work and connected advertising spend to CRM bookings by service type.

3 weeks

Initial delivery timeline

4–6+

Manual reporting hours saved each week

Daily

Cross-channel data updates

The challenge

The reporting layer could not support the decision.

The team manually rebuilt weekly reports across TikTok, Google, Meta, and Liine CRM, with no automated cost-per-booking view.

The implementation

One governed workflow from source to output.

Maven connected the sources in BigQuery, modeled business metrics in dbt, joined leads and bookings, and delivered daily reporting views for platform, service, and trend analysis.

ImplementationAutomated reportingCRM reconciliationMarketing data infrastructure
We went from spending hours every week creating reports to having real-time insights at our fingertips.

Jonathan Wallace · Founder, Trovant Media

Start with the workflow your team needs to trust.

Ready to make client reporting easier to run and defend?

Bring one client report or disputed metric. We'll map the workflow and what Maven can own.

One report, reviewed end to end

Clear ownership across data, QA, and delivery

No pitch deck. No pressure. 20 minutes.

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