Connect acquisition to paying customers
Map leads, signups, activation, and paid accounts across your CRM, product, and billing tools. Deliver a joined lifecycle model and acquisition report.
Marketing Analytics for SaaS
Marketing analytics for SaaS.
Bring marketing, CRM, product, and billing data together to understand which acquisition efforts become customers.
What we help you get right.
Reconcile the numbers
Define customers, conversions, and revenue consistently. Reconcile source totals and document the timing and attribution differences behind them.
Maintain the foundation
Repair fragile pipelines or recover a stalled migration. Deliver tested data models, documented ownership, and monitoring for reporting continuity.
Relevant work
Recovered a stalled data platform migration, rebuilt the BigQuery and dbt foundation, and expanded reporting across seven advertising platforms.
Accurate measurement starts with clear definitions.
Let’s define what your metrics mean, what matters to your business, and what you need to measure next.
