Every platform and account, in one weekly view.
Pulse reported on Instagram, TikTok, YouTube, paid ads, HubSpot email and GA4 website traffic, separately for the organization and for Nick Hall. We brought every platform and both accounts into one weekly dashboard, with post, account and campaign reach kept apart and never added together.
Pulse EvangelismNonprofit · Pulse and Nick Hall accountsInstagram reachPulse · Previous week, Oct 12–18
Posts this weekPost reach, lifetime
Make Jesus knownReel · Mon84,200- Night of hope recapReel · Wed61,500
- 3 questions on JesusCarousel · Thu38,900
- A story of hopeReel · Fri27,600
- Get the datesPhoto · Sat14,300
Account reach
Each person counted once for the week
Six sources, two accounts, no shared weekly view.
Pulse and Nick Hall’s numbers sat in Instagram, TikTok, YouTube, paid ads, HubSpot and GA4, each with its own metrics and rules. A weekly review meant pulling from each one, and adding reach across platforms, posts or weeks counts the same person more than once.
Reported one platform at a time
Missing from the weekly review
Every source and both accounts in one weekly dashboard.
Maven brings Pulse and Nick Hall’s social platforms, paid ads, HubSpot email and GA4 website traffic into one dashboard, with post, account and weekly campaign reach each reported separately.
Pulse Evangelism’s environment
Social platforms
Paid ads, email and website
Custom dataset
- Pulse and Nick Hall accounts
- Historical data, backfilled
Maven
- Post reachLifetime, per post
- Account reachIncl. paid, per account
- Campaign reachPaid, in weekly windows
Weekly dashboardAll accounts ▾ · Pulse · Nick HallPowered by Maven
Every platform, both accounts · opens on the previous week
How Pulse’s weekly reporting came together.
Four steps, from one view of every platform and account to backfilling past weeks.
- 01
Bring every platform into one view
Instagram, TikTok, YouTube, paid ads, email performance from HubSpot and website traffic from GA4, in one weekly dashboard with executive, platform and content reporting.
BeforeSix sources, each with its own metrics and rules
AfterOne weekly dashboard across every platform
- 02
Put both accounts side by side
Pulse and Nick Hall sit in the same dashboard. The view switches between all accounts, Pulse and Nick Hall, and each account’s reach is reported on its own.
BeforeSeparate reporting for Pulse and for Nick Hall
AfterBoth accounts in one view, reach kept per account
- 03
Keep each kind of reach apart
Organic posts show each post’s lifetime reach, headline reach is account-level with paid included, and paid-campaign reach is measured in weekly windows. None of them are added together.
BeforeReach added across posts, platforms and weeks
AfterPost, account and weekly paid reach, each in its place
- 04
Backfill history
Past weeks were backfilled into the dashboard, so each weekly review has earlier weeks to compare against.
BeforeA new dashboard with no past weeks to compare
AfterPrevious weeks backfilled, opening on last week
Pulse and Nick Hall, side by side. Reach stays per platform and account.
A weekly view that opens on the previous week, for all accounts or either one. Posts, engagements, email clicks and sessions add up; reach is shown per platform and per account, never summed.
Email clicks1,420HubSpotWebsite sessions42,180GA4By platform
Reach per account · activity| Platform | Pulse | Nick Hall | Activity |
|---|---|---|---|
| InstagramAccount reach | 151,800 | 412,600 | 28,720eng. |
| TikTokAccount reach | 203,400 | 538,900 | 39,110eng. |
| YouTubeUnique viewers | 48,700 | 96,300 | 6,040eng. |
| Paid adsWeekly reach | 62,400 | 38,200 | 1,270eng. |
| EmailHubSpot · unique opens | 9,840 | — | 1,420clicks |
| WebsiteGA4 · users | 31,600 | — | 42,180sessions |
| All platformsReach not added | — | — | — |
By account
Posts · engagementsReporting across more platforms and accounts every week? We’ll walk through your reports and show how they fit into one weekly view, with each platform’s reach kept on its own.
Book a walkthroughNonprofits and creators: one weekly report across every platform.
Start with a free scan of your platform reports, or have us build one weekly view of every platform and account, with each kind of reach kept separate.