Marketing tracking audit checklist: GA4, ads and CRM
A tracking audit reviews a live setup step by step: tags, consent, GA4, campaign tags, ad platform conversions, the CRM handoff, and one period of reconciled numbers.
Monitoring
We monitor and maintain your tracking every day.
We tell you what changed and fix what breaks after site and tool changes, before it reaches your reports.
Daily check, 7:00 am
| Event | Quality | Last fired |
|---|---|---|
Form submitted | 94/100 | 12 min ago |
Form submitted | 91/100 | 12 min ago |
Call from the website | 97/100 | 48 min ago |
Ad click | 88/100 | 2 hr ago |
Consultation booked | Check | 3 days ago |
1 event needs attention: fixed and retested before the next report.
What we keep working
We keep your tracking and reporting accurate.
Maven checks every day that data is fresh, conversions are arriving, and report totals match their sources. We tell you what changed and what we’re fixing.
Monitor data quality
We investigate anything that breaks before your next review.Maintain tracking and integrations
When your website, campaigns, or tools change, we keep events, tags, and data flows working. Every repair is tested and documented.Keep reporting useful
We maintain your dashboards, attribution models, and metric definitions, reconcile the differences between platforms, and explain what the results mean.Interpret results and set priorities
An expert who knows your setup separates real performance changes from tracking issues, helps prioritize the roadmap, and defines how new channels join your measurement.
Proof
Warehouse and reporting we keep working
Related reading
Guides on keeping tracking accurate.
What to check in a running setup, what to test before a launch, and how ongoing analytics leadership works.
Tracking QA checklist: what to test before you launch a site or campaign
Launches break tracking in predictable places: new templates, new forms, redirects, consent banners, and new domains. Test each one before the traffic arrives.
How fractional analytics leadership works: what a fractional analytics manager does
What fractional analytics leadership is, how the engagement model works, and why agencies use it instead of hiring a full in-house team.
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