Attribution Modeling

Know which channels produce customers, not just leads.

We connect ad spend to your CRM and sales records, send the results back to the ad platforms, and build the reports your team relies on.

Let’s Chat

What we implement.

BigQuery attribution modeling

We join GA4, media cost, and CRM outcomes in BigQuery and build documented attribution models with dbt, so the assumptions behind each number are written down.

CRM lifecycle mapping

We define what a qualified lead, opportunity, and won customer mean in your CRM, and connect each stage to the marketing source that produced it.

Offline conversion implementation

We send approved CRM and sales outcomes back to your ad platforms, checked for timestamps, identifiers, and duplicates, so bidding optimizes toward real customers instead of form fills.

Agency client reporting ↗

Reusable reporting models and dashboards for clients or internal teams, with spend, leads, pipeline, and revenue reconciled before each review.

Reconciliation and reporting operations

You get a report showing how each source ties to CRM records, validated reporting tables, and quality checks. We maintain the dashboards and investigate discrepancies as things change.

Multi-touch attribution with GA4 and BigQuery ↗Connecting CRM outcomes to marketing ↗