Attribution Modeling

Send your real customers back to the ad platforms.

We connect ad spend to your CRM, send funded accounts, booked consultations, and closed deals back to Google and Meta, and report on the channels that produce them.

Book a tracking audit

What we implement.

Offline conversion implementation

We send approved CRM and sales outcomes, like funded accounts, booked consultations, and closed deals, back to Google and Meta. Each upload is checked for timestamps, identifiers, and duplicates, so bidding optimizes toward real customers instead of form fills.

BigQuery attribution modeling

We join GA4, media cost, and CRM outcomes in BigQuery and build documented attribution models with dbt, so the assumptions behind each number are written down.

CRM lifecycle mapping

We define what a qualified lead, opportunity, and won customer mean in your CRM, and connect each stage to the marketing source that produced it.

Agency client reporting ↗

Reusable reporting models and dashboards for clients or internal teams, with spend, leads, pipeline, and revenue reconciled before each review.

Reconciliation and reporting operations

You get a report showing how each source ties to CRM records, validated reporting tables, and quality checks. We maintain the dashboards and investigate discrepancies as things change.

Multi-touch attribution with GA4 and BigQuery ↗Connecting CRM outcomes to marketing ↗

Every engagement starts with a tracking audit.

We review your setup against the outcomes you care about, then give you a written list of what to fix first.

What we check

Tags, events, and consent behavior on your site. How conversions reach GA4 and your ad platforms. Whether your CRM outcomes match what the platforms report.