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Ten brands, every ad traced to closed deals.

See Spark Go’s client develops franchises across 10 service brands. Its Facebook and Google ads never reached HubSpot or Salesforce, so no ad could be tied to a closed deal. We built one reporting system that follows each lead from the ad to the deal, with a dashboard for every brand and a portfolio view.

See Spark GoFranchise marketing agency · White-label reporting
Lead report

One closed franchise dealCopperline Plumbing · Lead F-20418

  1. Clicked a Facebook ad“Own a Copperline Plumbing franchise”
  2. Clicked a Google search ad“plumbing franchise cost”
  3. Read the franchise pageBrand landing page
  4. InquiryStage 1Requested franchise info
  5. QualifiedStage 2Discovery call held
  6. ContractStage 3Franchise agreement sent
  7. ClosedStage 4Tampa territory sold

Reports ended at the ad click. Deals closed in the CRM.

Each of the client’s 10 franchise brands needed its own reports, built by hand. Facebook and Google Ads weren’t connected to HubSpot and Salesforce, so nobody could tie an ad to a closed deal.

In the reports

Ad clicks

Out of the reports

Landing page
Closed deal

One pipeline, one template, and a portal for every brand.

Facebook, Google Ads, HubSpot and Salesforce land in BigQuery every day, so each brand’s ads now trace through to its deal stages.

environment

Ad platforms

CRMs

Custom landing-page dataset

  • Scroll depth, 10 brand sites
  • Page conversions

Maven

  1. Daily pipelineEvery source, every morning
  2. Shared logicBuilt once, reused by 10 brands
  3. Deal stagesEach source, inquiry to close
InquiryQualifiedContractClosed
Client portalPortfolio ▾

Powered by Maven

10 brand dashboards + a portfolio view, with role-based access

How the client’s reporting changed, step by step.

Five changes, from connecting every source to a white-labeled portal the client opens on its own.

  1. 01

    Connect every source

    One automated pipeline brings Facebook Ads, Google Ads, HubSpot and Salesforce into BigQuery every day.

    Before

    Ad platforms and CRMs in separate, unconnected tools

    After

    One daily pipeline for all four sources

  2. 02

    Build it once for all 10 brands

    The same reporting logic and dashboard template serve every brand: ad performance, leads, pipeline and source attribution.

    Before

    Each brand’s report built by hand

    After

    One template, reused across all 10 brands

  3. 03

    Attribute every deal stage

    Each source (Facebook, Google, organic, referral and direct) is tracked through Inquiry, Qualified, Contract and Closed.

    Before

    No ad could be tied to a closed deal

    After

    Every deal stage credited to the lead’s original source

  4. 04

    Track the landing pages

    Scroll-depth and conversion tracking across the brand sites.

    Before

    Landing pages were a blind spot

    After

    Landing-page conversion rate by brand, tied to inquiries

  5. 05

    Open a white-labeled portal

    A branded client portal with role-based access, every brand dashboard and the portfolio view.

    Before

    No client access; reports on request

    After

    Self-service reporting, every brand side by side

Facebook brings 41% of inquiries but 22% of closed deals.

A portfolio view that follows each source from inquiry to closed deal, with each closed deal traced back to its lead’s source and all 10 brands side by side.

Client portalUpdated today, 6:00 AM
Harborpine Franchise Group ▾Last 90 daysAll 10 brands
Deal stage
Ad spend$412,800Facebook + Google
Inquiries3,840+12% vs prior 90 days
Closed deals64+10% vs prior 90 days
Blended cost per closed deal$6,450−8% vs prior 90 days

Deal stages

Ad clicks88,400
Landing-page sessions79,60090%
Inquiry3,8404.8%
Qualified1,15230%
Contract18616%
Closed6434%

Inquiries by source

Facebook1,57441%
Google1,22932%
Organic53814%
Referral2306%
Direct2697%

Brands side by side

BrandAd spendInquiriesClosedBlended cost / deal
CPCopperline Plumbing$62,40061011$5,673
HHHearthside HVAC$54,90050510$5,490
RRRidgeback Roofing$58,1005409$6,456
BCBrightnest Cleaning$47,2004708$5,900
FLFernhollow Lawn$41,6003956$6,933
TPTidewell Pool Care$38,3003305$7,660
IFIronbark Fencing$33,5003005$6,700
CWClearpane Windows$29,8002604$7,450
KCKettle Creek Pest$26,4002454$6,600
LGLumen Garage Doors$20,6001852$10,300
Portfolio$412,8003,84064$6,450
Illustrative dataPowered by Maven

Reporting for a multi-brand or franchise client? Go from one hand-built report per brand to one system for all of them. We’ll walk you through it.

Book a walkthrough

Being able to see which ad sources actually drive closed deals—not just leads—has transformed how they allocate their marketing budget.

Josh DeytonSVP of Digital, See Spark Go

Take your multi-brand clients from ad clicks to closed deals.

Start with a free scan of each brand’s tracking, or have us connect your clients’ ads to their CRM deal stages.

Start hereFind where tracking breaksGuessing where brand sites lose leadsA list of what breaks on each brand’s siteRun a free tracking scanBuild itGet one system for every brand you runA report built by hand for each brandOne template, every brand, ad to closed dealBook a walkthrough