Paid search integrationWhat you can do with Microsoft Ads in Maven
Maven connects Microsoft Advertising (formerly Bing Ads) and models campaign, ad group, ad, and conversion data into a governed metric layer. Measure spend, CPC, CPA, ROAS, CTR, and conversions, watch budget pacing before month-end surprises, and report Microsoft search beside Google Ads so you can see total paid-search performance in one view.
Questions you can ask
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
How much did we spend on ads by platform over the last 30 days?
What are the top campaigns by spend?
Show commission-adjusted ad spend by platform
Show top creatives by ROAS with previews
Show creative preview coverage by platform
Which campaigns are pacing over budget?
Show rolled-up conversion events by creative
Report templates
Use Microsoft Ads reporting templates to see what needs attention, what can be trusted, and which optional fields need cleanup before the next review.
See when a paid campaign launched and how regional direct and organic performance moved before and after launch.
Requires one identifiable paid campaign, geo-level delivery, and GA4 regional channel history. Results are observational correlation, not causal incrementality.
Track spend against monthly platform targets and edit the full media plan inside a client-branded report.
The report reads and writes the governed workspace/platform media plan. Host-mediated edits mirror the warehouse and refresh pacing immediately.
How it works
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Maven pulls your Microsoft Advertising data (4 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from Microsoft Ads
Works well with
FAQ
Yes. Microsoft Advertising reports alongside sources like Google Ads, Google Analytics 4, Google Search Console and Shopify. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
Maven syncs Microsoft Advertising automatically: a fast first source pull after connecting, then scheduled refreshes that keep reports current. The last successful sync time is always visible, so you know the source data is fresh before it feeds a trusted reporting workflow.
Yes. Microsoft Advertising lands in the same governed ad-performance layer as Google Ads, so you can compare spend, CPC, CPA, and ROAS side by side and report total paid-search performance in a single view.
Yes. Maven connects to Microsoft Advertising over its official OAuth flow, no password sharing, stores access tokens encrypted, and pulls read-only reporting data into a governed warehouse you control.
Bring one client report or disputed metric. We'll map the workflow and where Maven fits.
One report, reviewed end to end
Clear roles across data, QA, and delivery
No pitch deck. We follow up to schedule a working session.
