Connect ClickFunnels 2.0
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Billing & revenue integration
ClickFunnels 2.0 reporting & revenue
Turn contacts, opportunities, orders, recurring revenue, products, funnels, pages, and conversion performance into 92 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with ClickFunnels 2.0 in Maven
Maven models ClickFunnels 2.0 into 92 governed metrics from the semantic layer. Track Deal Count, Deal Amount, Weighted Pipeline, Won Deals and Closed Deals, break results down by Deal Name, Pipeline, Deal stage and Stage Probability, and report ClickFunnels 2.0 alongside HubSpot CRM, Shopify and Google Analytics 4 without rebuilding exports or metric logic for every report.
What you can measure
92 ClickFunnels 2.0 metrics you can use consistently
Maven keeps ClickFunnels 2.0 numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Deal Count
CRM deals or franchise-sales leads at deal grain
Deal Amount
CRM deal amount for monetary CRM opportunities; FranConnect lead rows have no amount
Weighted Pipeline
Pipeline amount weighted by stage probability
Won Deals
Deals marked closed-won at the CRM stage outcome
Closed Deals
CRM deals whose stage outcome is won or lost
Avg Days to Close
Average days from creation to close
Avg Open Deal Age
Average age of currently-open deals in days (creation to today)
Win Rate
Closed-won deals divided by all closed deals
Avg Deal Size
Average CRM deal amount calculated from deal amount divided by deal count
Show all 92 metricsShow fewer
Average Days in Current Stage
Average number of days open deals have remained in their current pipeline stage
Average Forecast Probability
Average CRM forecast probability across deals that provide a forecast probability
Average Stage Probability
Average pipeline-stage probability across represented CRM deals
Stage Display Order
Forecast Amount
Num Contacts
Orders
Count of orders
Gross Revenue
Gross revenue from orders
Net Revenue
Net revenue from orders
Ecommerce Discounts
Discounts from orders
Ecommerce Refunds
Refunds from orders
Units Sold (Ecommerce)
Units sold from orders
AOV
Average order value from orders
Order Count
Orders represented by the order-level ecommerce fact
Order Gross Revenue
Gross revenue at order grain
Order Net Revenue
Net revenue at order grain
Order Refunds
Refund amount at order grain
Order Units
Units sold at order grain
Completed Orders
Orders not marked cancelled in the canonical order fact
Cancelled Orders
Orders marked cancelled in the canonical order fact
Ecommerce Subtotal Revenue
Order subtotal before tax shipping discounts and refunds
Subtotal Price
Order subtotal before tax shipping discounts and refunds
Seller Discount
Seller-funded discounts on TikTok Shop orders
Platform Discount
Platform-funded discounts on TikTok Shop orders
SKU Count
Distinct SKU counts reported on TikTok Shop orders
TikTok Shop Items
Items represented on TikTok Shop orders
TikTok Shop Revenue
Gross revenue on TikTok Shop orders
Total Line Items
Line items represented across canonical orders
Total Weight
Order Tax
Tax amount collected on order-level ecommerce rows.
Order Shipping
Shipping amount charged on order-level ecommerce rows.
Shopping Impressions
Product-listing impressions reported by Google Merchant Center
Shopping Clicks
Product-listing clicks reported by Google Merchant Center
Shopping Conversions
Product-listing conversions reported by Google Merchant Center
Shopping Revenue
Product-listing conversion revenue reported by Google Merchant Center
Ecommerce Product Revenue
Gross product revenue across commerce and shopping product rows
Ecommerce Product Units Sold
Units sold for the product at daily grain.
Ecommerce Product Discounts
Line-level product discounts.
Ecommerce Product Net Revenue
Net product revenue after line-level discounts.
Ecommerce Product Orders
Distinct orders containing this product.
Current MRR
Latest monthly recurring revenue snapshot per platform, account, and currency. Stripe includes active and past-due fixed recurring items normalized monthly; excludes trials, free prices, metered usage, taxes, and one-time charges. Discounts are not yet netted from Stripe item prices.
Historical MRR
Official historical daily monthly recurring revenue reported by Paddle Billing
Active Subscribers
Paying users with active subscriptions reported by Paddle; excludes trialing users
Paddle Checkouts
Checkouts opened during the selected period
Completed Checkouts
Paddle checkouts that completed a successful payment
Checkout Conversion Rate
Completed Paddle checkouts divided by all checkouts
MRR Change
Paddle MRR change compared with the same interval one month earlier
Subscription Net Revenue
Paddle completed-payment revenue after tax and fees and before refunds or chargebacks
Subscription Transaction Count
Completed transactions represented in Paddle net revenue
Subscription Refunds
Paddle refunded product subtotal excluding chargebacks
Chargeback Count
Chargebacks received excluding alerts and reversals
Subscription Count
Latest active subscription count per platform account and currency across connected billing platforms
Subscription Quantity
Latest subscribed seat or unit quantity per platform account and currency
Subscription Charge Count
Recurring charges at charge grain across connected billing platforms
Subscription Charge Revenue
Total recurring charge amount.
Subscription Charge Subtotal
Charge subtotal before tax, shipping, and discounts.
Subscription Charge Tax
Tax charged on the recurring charge.
Subscription Charge Shipping
Shipping charged on the recurring charge.
Subscription Charge Discount
Discount applied to the recurring charge.
Page Sessions
Sessions by page or landing-page context
Page Users
Users by page or landing-page context
Page New Users
New users by page or landing-page context
Page Active Users
Active users by page or landing-page context
Page Engaged Sessions
Engaged sessions by page or landing-page context
Page Views by Page
Page views by page or landing-page context
Page Events
Events by page or landing-page context
Page Conversions
Conversions by page or landing-page context
Page Engagement Duration
Engagement duration by page or landing-page context
Page Unique Users
Re-aggregatable distinct users by page or landing-page context via HLL sketch
Page Unique New Users
Re-aggregatable distinct first-time users by page or landing-page context via HLL sketch
Funnel Page Views
All ClickFunnels page views
Funnel Unique Page Views
Unique ClickFunnels page views
Funnel Opt-ins
Opt-ins attributed to ClickFunnels pages
Funnel Sales
Sales attributed to ClickFunnels pages
Funnel Sales Value
Sales value attributed to ClickFunnels pages
Funnel Recurring Sales
Recurring sales attributed to ClickFunnels pages
Funnel Recurring Sales Value
Recurring sales value attributed to ClickFunnels pages
Funnel Opt-in Rate
Opt-ins divided by unique page views
Funnel Sales Conversion Rate
Sales divided by unique page views
Total Revenue
Purchase Revenue
Transactions
Ecommerce Purchases
Questions you can ask
Just ask Maven about ClickFunnels 2.0
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
What is our current MRR?
What is our deal pipeline value by stage for deals created in the last 90 days?
Show closed deals by stage
Show average days to close by owner
Show average open deal age by owner
How many ServiceTitan bookings did we get in the last 30 days?
Show ServiceTitan booking revenue by stage over the last 90 days
How many ecommerce orders did we get per week over the last 12 weeks?
How it works
Connect ClickFunnels 2.0, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your ClickFunnels 2.0 data (10 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from ClickFunnels 2.0
Contacts, lifecycle state, and acquisition fieldsPipeline opportunities, stages, values, and close stateOrders, customers, recurring state, and attributionOrder products, variants, prices, and quantitiesInvoices, revenue components, processor, and fulfillmentInvoice products, recurring periods, discounts, and taxesProduct catalog and visibility stateFunnel catalog and lifecycle statePage catalog and funnel-step placementViews, opt-ins, sales, and recurring sales by page and timerange
Works well with
Report ClickFunnels 2.0 alongside the rest of your stack
FAQ
ClickFunnels 2.0 reporting questions
What ClickFunnels 2.0 metrics can I report on in Maven?
Maven exposes 92 governed ClickFunnels 2.0 metrics, including Deal Count, Deal Amount, Weighted Pipeline, Won Deals, Closed Deals and Avg Days to Close, each defined once so it means the same thing in every report.
What can I break ClickFunnels 2.0 performance down by?
You can break ClickFunnels 2.0 metrics down by Deal Name, Pipeline, Deal stage, Stage Probability, Stage outcome, Source Timezone, Close date and Forecast Probability, and more.
Can I combine ClickFunnels 2.0 with other data sources?
Yes. ClickFunnels 2.0 reports alongside sources like HubSpot, Shopify, Google Analytics 4 and Google Ads. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What ClickFunnels 2.0 data does Maven sync?
Maven syncs contacts, lifecycle state, and acquisition fields, pipeline opportunities, stages, values, and close state, orders, customers, recurring state, and attribution, order products, variants, prices, and quantities, invoices, revenue components, processor, and fulfillment and invoice products, recurring periods, discounts, and taxes, and more from ClickFunnels 2.0.
How often does ClickFunnels 2.0 data sync to Maven?
Maven keeps ClickFunnels 2.0 data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my ClickFunnels 2.0 data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to make client reporting easier to run, and easier to defend?
Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.
We'll review the workflow behind one client report
You'll see what Maven can own across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
