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Billing & revenue integration

Maxio Advanced Billing reporting & revenue

Turn customers, subscriptions, products, invoices, revenue, refunds, and recurring billing into 65 governed metrics for dashboards, agent answers, and cross-channel reporting.

What you can do with Maxio Advanced Billing in Maven

Maven models Maxio Advanced Billing into 65 governed metrics from the semantic layer. Track Lead Count, MQL Leads, SQL Leads, Qualified Leads and Converted Leads, break results down by Converted Date, Email, Full Name and Company, and report Maxio Advanced Billing alongside HubSpot CRM, Shopify and Google Analytics 4 without rebuilding exports or metric logic for every report.

What you can measure

65 Maxio Advanced Billing metrics you can use consistently

Maven keeps Maxio Advanced Billing numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.

Lead Count

CRM leads or contacts at lead/contact grain

MQL Leads

CRM leads or contacts whose conformed lifecycle stage is marketing-qualified lead

SQL Leads

CRM leads or contacts whose conformed lifecycle stage is sales-qualified lead

Qualified Leads

CRM leads or contacts marked qualified by native or inferred lifecycle evidence

Converted Leads

CRM leads or contacts marked converted by native or inferred lifecycle evidence

Customer-Matched Leads

CRM leads or contacts that resolve to ecommerce customer identity

MQL Rate

Marketing-qualified CRM leads divided by all CRM leads

SQL Rate

Sales-qualified CRM leads divided by all CRM leads

Lead Qualification Rate

Qualified CRM leads divided by all CRM leads

Show all 65 metrics

Lead Conversion Rate

Converted CRM leads divided by all CRM leads

Lead Customer Match Rate

CRM leads matched to ecommerce customers divided by all CRM leads

Average Lead Score

Average native lead score across CRM leads that provide a score

Orders

Count of orders

Gross Revenue

Gross revenue from orders

Net Revenue

Net revenue from orders

Ecommerce Discounts

Discounts from orders

Ecommerce Refunds

Refunds from orders

Units Sold (Ecommerce)

Units sold from orders

AOV

Average order value from orders

Order Count

Orders represented by the order-level ecommerce fact

Order Gross Revenue

Gross revenue at order grain

Order Net Revenue

Net revenue at order grain

Order Refunds

Refund amount at order grain

Order Units

Units sold at order grain

Completed Orders

Orders not marked cancelled in the canonical order fact

Cancelled Orders

Orders marked cancelled in the canonical order fact

Ecommerce Subtotal Revenue

Order subtotal before tax shipping discounts and refunds

Subtotal Price

Order subtotal before tax shipping discounts and refunds

Seller Discount

Seller-funded discounts on TikTok Shop orders

Platform Discount

Platform-funded discounts on TikTok Shop orders

SKU Count

Distinct SKU counts reported on TikTok Shop orders

TikTok Shop Items

Items represented on TikTok Shop orders

TikTok Shop Revenue

Gross revenue on TikTok Shop orders

Total Line Items

Line items represented across canonical orders

Total Weight

Order Tax

Tax amount collected on order-level ecommerce rows.

Order Shipping

Shipping amount charged on order-level ecommerce rows.

Shopping Impressions

Product-listing impressions reported by Google Merchant Center

Shopping Clicks

Product-listing clicks reported by Google Merchant Center

Shopping Conversions

Product-listing conversions reported by Google Merchant Center

Shopping Revenue

Product-listing conversion revenue reported by Google Merchant Center

Ecommerce Product Revenue

Gross product revenue across commerce and shopping product rows

Ecommerce Product Units Sold

Units sold for the product at daily grain.

Ecommerce Product Discounts

Line-level product discounts.

Ecommerce Product Net Revenue

Net product revenue after line-level discounts.

Ecommerce Product Orders

Distinct orders containing this product.

Current MRR

Latest monthly recurring revenue snapshot per platform, account, and currency. Stripe includes active and past-due fixed recurring items normalized monthly; excludes trials, free prices, metered usage, taxes, and one-time charges. Discounts are not yet netted from Stripe item prices.

Historical MRR

Official historical daily monthly recurring revenue reported by Paddle Billing

Active Subscribers

Paying users with active subscriptions reported by Paddle; excludes trialing users

Paddle Checkouts

Checkouts opened during the selected period

Completed Checkouts

Paddle checkouts that completed a successful payment

Checkout Conversion Rate

Completed Paddle checkouts divided by all checkouts

MRR Change

Paddle MRR change compared with the same interval one month earlier

Subscription Net Revenue

Paddle completed-payment revenue after tax and fees and before refunds or chargebacks

Subscription Transaction Count

Completed transactions represented in Paddle net revenue

Subscription Refunds

Paddle refunded product subtotal excluding chargebacks

Chargeback Count

Chargebacks received excluding alerts and reversals

Subscription Count

Latest active subscription count per platform account and currency across connected billing platforms

Subscription Quantity

Latest subscribed seat or unit quantity per platform account and currency

Subscription Charge Count

Recurring charges at charge grain across connected billing platforms

Subscription Charge Revenue

Total recurring charge amount.

Subscription Charge Subtotal

Charge subtotal before tax, shipping, and discounts.

Subscription Charge Tax

Tax charged on the recurring charge.

Subscription Charge Shipping

Shipping charged on the recurring charge.

Subscription Charge Discount

Discount applied to the recurring charge.

Questions you can ask

Just ask Maven about Maxio Advanced Billing

Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.

What is our current MRR?

How many ecommerce orders did we get per week over the last 12 weeks?

Show ecommerce refunds by platform

Show cancelled orders by financial status

Show order discounts by customer type

How it works

Connect Maxio Advanced Billing, then map the first workflow

No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.

Step 1

Connect Maxio Advanced Billing

Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.

Step 2

Maven syncs and models the data

Maven pulls your Maxio Advanced Billing data (5 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.

Step 3

Report, ask, and automate

Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.

What Maven syncs from Maxio Advanced Billing

Billing customers and contact identitySubscription lifecycle, pricing, and recurring periodsProduct catalog and recurring price intervalsInvoices, payments, credits, and refundsInvoice product and component line items

Works well with

Report Maxio Advanced Billing alongside the rest of your stack

FAQ

Maxio Advanced Billing reporting questions

What Maxio Advanced Billing metrics can I report on in Maven?

Maven exposes 65 governed Maxio Advanced Billing metrics, including Lead Count, MQL Leads, SQL Leads, Qualified Leads, Converted Leads and Customer-Matched Leads, each defined once so it means the same thing in every report.

What can I break Maxio Advanced Billing performance down by?

You can break Maxio Advanced Billing metrics down by Converted Date, Email, Full Name, Company, Job Title, Lifecycle Stage, Lifecycle Stage Raw and Lead Status Raw, and more.

Can I combine Maxio Advanced Billing with other data sources?

Yes. Maxio Advanced Billing reports alongside sources like HubSpot, Shopify, Google Analytics 4 and Google Ads. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.

What Maxio Advanced Billing data does Maven sync?

Maven syncs billing customers and contact identity, subscription lifecycle, pricing, and recurring periods, product catalog and recurring price intervals, invoices, payments, credits, and refunds and invoice product and component line items from Maxio Advanced Billing.

How often does Maxio Advanced Billing data sync to Maven?

Maven keeps Maxio Advanced Billing data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.

Is my Maxio Advanced Billing data secure with Maven?

Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.

Ready to make client reporting easier to run, and easier to defend?

Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.

We'll review the workflow behind one client report

You'll see what Maven can own across data, QA, and delivery

No pitch deck. No pressure. 20 minutes.

Book a Reporting Review