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Free Tracking Scan

Tracking audit

Find out what your tracking gets wrong, and what to fix first.

We go through your tags, conversions, consent and attribution by hand, compare what every platform counts, and give you a ranked list of what to fix.

Book an audit See the packages
Tracking audit · yourwebsite.comExample
12gaps found3 skew your conversion counts
  • Tags and pixels4 gaps
  • Conversions and counts3 critical
  • Consent and server-side2 gaps
  • Attribution and UTMs3 gaps

What we check

Every place a conversion can be lost or counted twice.

  • Tags and pixels

    Your tag manager’s container, and the GA4, Google Ads, Meta, TikTok and Microsoft Ads tags in it: what fires, what fails, and what fires twice.

  • Conversions and counts

    Every conversion checked for value, currency and transaction ID, then counted across your ad platforms, analytics and backend to see where the numbers split.

  • Consent and server-side

    Consent mode set to respect each visitor’s choice, and server-side tagging and Meta’s Conversions API de-duplicated against the browser.

  • Attribution and UTMs

    Where campaign credit gets lost between the click and the conversion, from missing or inconsistent UTMs to click IDs that never reach your forms.

What you get

A fix list you can act on, not a slide deck.

  • A prioritized fix list

    Every gap ranked P0, P1 or P2 by how much it skews your decisions, each mapped to the fix.

  • A walkthrough video

    A Loom of what we found and why it matters, ready to share with your team or your agency.

  • Agreed conversion definitions

    What counts as a conversion for you, written down, so every report counts the same thing.

Fix listExample
  1. P0
    Leads reach GA4 but not Google AdsSend the form conversion to Google Ads, with enhanced conversions
  2. P1
    Meta Pixel installed twiceRemove the hard-coded pixel and keep the tag manager one
  3. P1
    Purchases sent without a transaction IDPass the order ID so platforms can de-duplicate
  4. P2
    UTM case varies by campaignAdopt one lowercase naming convention

How it works

Four steps, and you decide what happens next.

  1. Tell us about your setup

    A short form, or a 30-minute call. We confirm scope and price within one business day.

  2. Share access

    To the tag manager, analytics and ad accounts in scope, so we can check what each one receives.

  3. Get the findings

    The fix list, the walkthrough and your conversion definitions.

  4. Decide what to fix

    With us, quoted from the findings, or hand the list to your own team.

Packages

Basic or Advanced.

Priced by how many websites we cover. Four or more? We’ll quote it.

  • Basic

    One website, ad platforms

    From $3,500

    • Tag manager, pixels and conversion events
    • Consent mode, server-side and Conversions API
    • Counts compared across platforms and your backend
    • Attribution gaps and UTM hygiene
    • Prioritized fix list and walkthrough video
    Start with Basic

  • Advanced

    Two or three websites, plus your CRM

    $5,000

    • Everything in Basic, on every website
    • Cross-domain tracking
    • Consent mode and consent platform review
    • UTMs and click IDs checked on CRM and third-party records
    Start with Advanced

Implementation runs from $5,000 to $17,500, depending on what the audit finds, and your audit fee is credited toward it.

Questions

Before you start.

Do I need to run the Free Tracking Scan first?
No. The scan is a quick automated look at your live site. The audit goes into your accounts, compares counts across platforms and ranks what to fix.
What if I have four or more websites?
Tell us in the form and we’ll quote it.
Do you fix what you find?
Yes. Implementation runs from $5,000 to $17,500, quoted from your findings, with QA and before-and-after evidence, and your audit fee is credited toward it. You can also hand the fix list to your own team.

Start your audit

Tell us about your setup.

We’ll confirm scope and price within one business day.

Step 1 of 3

Who you are

Who we send the scope and price to.

We save your details when you press Continue, so we can follow up about your audit even if you don’t finish. Privacy