Connect Twitter / X
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Social & organic integration
Twitter / X reporting & dashboards
Turn tweet engagement, impressions, and follower analytics into 32 governed metrics for dashboards, agent answers, and cross-channel reporting.
What you can do with X in Maven
Maven models Twitter / X into 32 governed metrics from the semantic layer. Track Social Reach, Social Views, Social Likes, Social Comments and Social Shares, break results down by Account, Metric Date, Metric As Of Date and Metric Scope, and report X alongside Google Analytics 4, Facebook Ads and TikTok Ads without rebuilding exports or metric logic for every report.
What you can measure
32 Twitter / X metrics you can use consistently
Maven keeps X numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Social Reach
Reach from connected social account daily metrics
Social Views
Content views from connected social account daily metrics
Social Likes
Likes from connected social account daily metrics
Social Comments
Comments from connected social account daily metrics
Social Shares
Shares from connected social account daily metrics
Social Interactions
Engagement actions from connected social account daily metrics
Profile Views
Profile views from connected social account daily metrics
Social Followers
Follower level at observation time.
Social Net New Followers
Day-over-day change in follower level at the account grain.
Show all 32 metricsShow fewer
Social Saves
Content saves/bookmarks.
Social Responses
Responses/replies on content.
Social Website Clicks
Clicks through to the website from the profile.
Social Accounts Engaged
Distinct accounts that engaged.
Social Watch Time Minutes
Additive watch time in minutes when supplied by the platform (currently YouTube).
Social Card Clicks
Additive card clicks when supplied by the platform (currently YouTube).
Social End Screen Clicks
Additive end-screen element clicks when supplied by the platform (currently YouTube).
Post Count
Published social posts represented in the agent-serving post OBT
Post Impressions
Impressions from connected social post performance rows
Post Reach
Unique reach from connected social post performance rows
Post Video Views
Video views from connected social post performance rows
Post Likes
Likes from connected social post performance rows
Post Comments
Comments from connected social post performance rows
Post Shares
Shares from connected social post performance rows
Post Clicks
Additive post clicks; for YouTube this is card clicks plus end-screen element clicks
Total Watch Time (Seconds)
Additive total video watch time in seconds from connected post performance rows
Post Interactions
Engagement actions from connected social post performance rows
Post Engagement Rate
Post interactions divided by impressions
Average View Duration (Seconds)
View-weighted average video view duration in seconds from additive watch time and video views
Post CTR
Post clicks divided by impressions; for YouTube the conformed impressions field currently uses video views as a proxy rather than native thumbnail impressions
Post Card Clicks
YouTube card clicks; zero for platforms that do not expose this component.
Post End Screen Clicks
YouTube end-screen element clicks; zero for platforms that do not expose this component.
Post Saves
Post saves/bookmarks; YouTube maps playlist additions to saves.
Questions you can ask
Just ask Maven about X
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
What was total social reach and interactions by platform in the last 30 days?
Show social comments by platform
Show social profile views by platform
Show social website clicks by platform
Show social saves and responses by platform
Show social accounts engaged by platform
How many social followers do we have by platform?
YouTube Shorts and Long Form performance
How it works
Connect Twitter / X, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your Twitter / X data (3 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from X
Account metricsFollower snapshotsTweets
Works well with
Report X alongside the rest of your stack
FAQ
Twitter / X reporting questions
What Twitter / X metrics can I report on in Maven?
Maven exposes 32 governed Twitter / X metrics, including Social Reach, Social Views, Social Likes, Social Comments, Social Shares and Social Interactions, each defined once so it means the same thing in every report.
What can I break Twitter / X performance down by?
You can break Twitter / X metrics down by Account, Metric Date, Metric As Of Date, Metric Scope, Title, Permalink Url, Published Date and Content type, and more.
Can I combine Twitter / X with other data sources?
Yes. Twitter / X reports alongside sources like Google Analytics 4, Facebook Ads, TikTok Ads, Google Ads and Shopify. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
What Twitter / X data does Maven sync?
Maven syncs account metrics, follower snapshots and tweets from Twitter / X.
How often does Twitter / X data sync to Maven?
Maven keeps Twitter / X data on scheduled refreshes after the source is connected, with sync status visible in the workspace before reports are shared.
Is my Twitter / X data secure with Maven?
Yes. Maven encrypts integration credentials and tokens, scopes access to the workspace, and uses the connection only to sync the reporting data needed for governed analytics.
Ready to make client reporting easier to run, and easier to defend?
Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.
We'll review the workflow behind one client report
You'll see what Maven can own across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
