Connect YouTube
Authorize or configure Maven from the Data Sources screen, then pick the account and workspace to sync.
Organic social integration
YouTube reporting & dashboards
Turn YouTube channel views, engagement, and subscriber growth into governed reporting you can put right next to paid and every other channel.
What you can do with YouTube in Maven
Maven connects YouTube and models channel and video performance into governed social metrics. Track views, likes, comments, shares, engagement rate, reach, and subscribers, plus net new subscribers, break results down by channel and content type, and watch subscriber-growth and engagement trends over time. Report YouTube organic beside your Google Ads, Meta, and TikTok spend so earned video and paid media live in one governed view, no exports from YouTube Studio.
What you can measure
32 YouTube metrics you can use consistently
Maven keeps YouTube numbers consistent across dashboards, reports, and answers so the team is not debating which spreadsheet is right.
Social Reach
Reach from connected social account daily metrics
Social Views
Content views from connected social account daily metrics
Social Likes
Likes from connected social account daily metrics
Social Comments
Comments from connected social account daily metrics
Social Shares
Shares from connected social account daily metrics
Social Interactions
Engagement actions from connected social account daily metrics
Profile Views
Profile views from connected social account daily metrics
Social Followers
Follower level at observation time.
Social Net New Followers
Day-over-day change in follower level at the account grain.
Show all 32 metricsShow fewer
Social Saves
Content saves/bookmarks.
Social Responses
Responses/replies on content.
Social Website Clicks
Clicks through to the website from the profile.
Social Accounts Engaged
Distinct accounts that engaged.
Social Watch Time Minutes
Additive watch time in minutes when supplied by the platform (currently YouTube).
Social Card Clicks
Additive card clicks when supplied by the platform (currently YouTube).
Social End Screen Clicks
Additive end-screen element clicks when supplied by the platform (currently YouTube).
Post Count
Published social posts represented in the agent-serving post OBT
Post Impressions
Impressions from connected social post performance rows
Post Reach
Unique reach from connected social post performance rows
Post Video Views
Video views from connected social post performance rows
Post Likes
Likes from connected social post performance rows
Post Comments
Comments from connected social post performance rows
Post Shares
Shares from connected social post performance rows
Post Clicks
Additive post clicks; for YouTube this is card clicks plus end-screen element clicks
Total Watch Time (Seconds)
Additive total video watch time in seconds from connected post performance rows
Post Interactions
Engagement actions from connected social post performance rows
Post Engagement Rate
Post interactions divided by impressions
Average View Duration (Seconds)
View-weighted average video view duration in seconds from additive watch time and video views
Post CTR
Post clicks divided by impressions; for YouTube the conformed impressions field currently uses video views as a proxy rather than native thumbnail impressions
Post Card Clicks
YouTube card clicks; zero for platforms that do not expose this component.
Post End Screen Clicks
YouTube end-screen element clicks; zero for platforms that do not expose this component.
Post Saves
Post saves/bookmarks; YouTube maps playlist additions to saves.
Questions you can ask
Just ask Maven about YouTube
Maven’s agent answers in plain language with the right metric definitions applied automatically. These are real, verified questions it can run today.
What was total social reach and interactions by platform in the last 30 days?
Show social comments by platform
Show social profile views by platform
Show social website clicks by platform
Show social saves and responses by platform
Show social accounts engaged by platform
How many social followers do we have by platform?
YouTube Shorts and Long Form performance
How it works
Connect YouTube, then map the first workflow
No SQL, no warehouse setup, no data engineer. Connect the source, then Maven models the fields needed for the first trusted workflow.
Maven syncs and models the data
Maven pulls your YouTube data (3 objects) and models it into governed, conformed tables, no SQL, warehouse, or pipeline setup required.
Report, ask, and automate
Ask questions in natural language with the Maven agent, drop the metrics into dashboards, set alerts on what matters, and schedule deliveries to your team.
What Maven syncs from YouTube
Channel statsChannel snapshotsVideos
Works well with
Report YouTube alongside the rest of your stack
FAQ
YouTube reporting questions
What YouTube metrics can I report on in Maven?
Maven exposes 32 governed YouTube metrics, including Social Reach, Social Views, Social Likes, Social Comments, Social Shares and Social Interactions, each defined once so it means the same thing in every report.
What can I break YouTube performance down by?
You can break YouTube metrics down by Account, Metric Date, Metric As Of Date, Metric Scope, Title, Permalink Url, Published Date and Content type, and more.
Can I combine YouTube with other data sources?
Yes. YouTube reports alongside sources like Google Ads, Google Analytics 4, Facebook Ads, TikTok Ads and Shopify. Maven models every source into one governed layer, so you can blend them in a single dashboard, report, or question.
How often does YouTube data sync to Maven?
Maven syncs YouTube automatically: a fast first source pull after connecting, then scheduled refreshes that keep reports current. The last successful sync time is always visible, so you know the source data is fresh before it feeds a trusted reporting workflow.
Can Maven report YouTube organic performance beside paid media?
Yes. YouTube channel and video metrics land in the same governed layer as your Google Ads, Meta, and TikTok spend, so you can compare organic views, engagement, and subscriber growth against paid results and report earned and paid video side by side in one dashboard.
Is my YouTube data secure with Maven?
Yes. Maven connects to YouTube over its official OAuth flow, no password sharing, stores access tokens encrypted, and pulls read-only reporting data into a governed warehouse you control.
Ready to make client reporting easier to run, and easier to defend?
Bring one recurring report, disputed metric, or client workflow. We'll show where the time goes, what can be trusted now, and how Maven would improve it.
We'll review the workflow behind one client report
You'll see what Maven can own across data, QA, and delivery
No pitch deck. No pressure. 20 minutes.
