Standard and advanced tracks
Standard implementation
From $7,500
Client-side measurement for one approved implementation scope.
Approved measurement plan and scoped event inventory
Data-layer event and parameter specification
Clean Google Tag Manager container architecture
GA4 events, key events, and advertising conversions
Browser QA, duplicate and missing-event validation
Technical documentation and team handoff
Advanced implementation
From $12,500
For server-side, HIPAA-aware, offline conversion, or multi-domain requirements.
Compliance depends on the complete customer environment, approved vendors, configuration, and operating practices. Maven does not make a blanket compliance guarantee.
Scope Advanced ImplementationYour audit fee becomes implementation credit.
Apply the full $5,000 standard or $7,500 advanced audit fee once to the audited implementation scope.
Advanced implementation
Server-side GTM, conversion APIs, enhanced conversions, first-party identifiers, and the infrastructure required to operate them.
Privacy-conscious event design, PHI minimization, approved vendor boundaries, and BAA-capable tooling where the engagement requires it.
Qualified-lead, booking, pipeline, purchase, or revenue outcomes delivered from the CRM or server back to the approved advertising destinations.
Measurement continuity across domains, subdomains, checkouts, booking tools, portals, and app-to-web handoffs.
How Maven implements
Start from the audit or approved measurement plan. Every event needs a business purpose, owner, trigger, parameters, and destination.
Maven implements the data layer, GTM architecture, analytics configuration, and conversion destinations without treating production as the test environment.
Test the approved browser, consent, CRM, and server paths; isolate duplicates, dropped identifiers, and destination-specific failures.
Publish through the designated human approver, verify production behavior, and hand over the event contract, evidence, and maintenance notes.
Customer stories
Financial marketing agency
Full-funnel banking attribution connected advertising activity to funded-account outcomes across 19 clients.
Read the story →Multi-brand franchise agency
A repeatable, white-labeled reporting system connected advertising to CRM deal stages across a franchise portfolio.
Read the story →Implementation questions
Bring the measurement plan, the audit roadmap, or the journey that needs to be rebuilt. We’ll draw the boundary before we price the work.
Book an Implementation Scoping CallTell us which journeys, events, and destinations need to work. We’ll separate standard implementation from advanced requirements before proposing scope.
Confirm the approved event inventory
Identify site and vendor dependencies
Receive the right implementation track and next step
Share the current stack and the measurement outcome the build needs to support.