Agents that build the report
Describe what you need and, Whatagraph says, an agent builds the report or dashboard from your template, on brand.
Whatagraph alternatives
Whatagraph alternatives: when polished reports need numbers that hold up.
Whatagraph is an agentic marketing intelligence platform for agencies and brands: agents build cross-channel reports and dashboards from 60+ maintained integrations. Its Max plan starts at €699 a month, billed annually, as listed on Whatagraph as of November 2026. If you want polished, automated cross-channel reporting, it is a strong fit. If the numbers going into those reports are wrong, MetricMaven fixes the tracking and attribution first, then reports through Maven.
At a glance
Whatagraph vs MetricMaven, feature by feature.
What Whatagraph lists on its own website, as of November 2026, beside what MetricMaven does.
| Feature | Whatagraph | MetricMaven |
|---|---|---|
| What it is | An agentic marketing intelligence platform that brings cross-channel marketing data onto one governed layer for reporting and monitoring. | A measurement firm: our team fixes tracking and attribution, and Maven, our platform, models the data and drafts reports for a person to approve. |
| Starting price | The Max plan starts at €699 a month, billed annually, as listed on Whatagraph as of November 2026. Prime is custom-priced. | A tracking audit from $1,250 per website, priced by what you run and bought online. Monitoring from $500 a month per website. |
| What the price is based on | Source credits: one credit is one connected data account, such as one Facebook Ads account. Max starts at 50 credits. | Per website, priced by what you run (consent, server-side, offline conversions, CRM attribution). |
| Trial | The pricing page offers a demo; it does not mention a free trial. | A Free Tracking Scan of your site. There is no software trial, because the work is a service. |
| Integrations | 68 native integrations listed, plus Google Sheets, BigQuery and custom APIs for other data. | Maven models 100+ ad, analytics, CRM and revenue sources into one data model. |
| White label | Custom branding on both plans; a custom report domain is a Prime add-on. | Reports and dashboards publish to a portal on your own subdomain or custom domain, with client logins and multi-factor sign-in. |
| Data out | Transfer to BigQuery is a Prime add-on and transfer to Looker Studio is included on Prime; neither is on Max. | Built in your own accounts. You own the warehouse, models, reporting workspace and documentation. |
| AI agents | IQ Agents are included on both plans with Base usage; the price rises with how much work you want agents to take on. | Agents draft reports from Maven’s modeled numbers, and a person approves them before they publish. |
| MCP | MCP connections bring your data and agents into Claude and ChatGPT. | Maven models 100+ ad, analytics, CRM and revenue sources once and serves the same numbers to Claude, ChatGPT, Cursor or your own agents through a remote MCP server. |
| Tracking setup | Reports on data from connected sources; tag, server-side and consent setup are not listed among its features. | Fixes the tracking first: event tracking, server-side tagging, consent (including Google Consent Mode) and offline conversions sent back to Google and Meta. |
| Attribution | Attribution modeling is not listed among its features. | Documented attribution models built with dbt (first touch, last touch, linear, position-based and time-decay), so the assumptions behind each number are written down. |
| Who does the work | Software your team operates, with agents doing the report building. | A done-for-you service: we set up and maintain the tracking, models and reports with your team. |
Each Whatagraph line comes from the Whatagraph page listed under Sources. Products change; check their site for the current picture.
What Whatagraph does
Where Whatagraph is strong.
From Whatagraph’s own website, November 2026.
Maintained integrations
Its integrations page lists 68 native integrations, including GA4, Google Ads, Facebook Ads, HubSpot, Salesforce, Shopify, BigQuery and Google Sheets, plus a custom API option.
Unlimited users and reports
Both plans include unlimited users and unlimited reports, priced by connected data accounts instead.
Custom branding
White-label customization is included on both plans.
MCP connections
Whatagraph connects your data and agents to Claude and ChatGPT through MCP.
Widely used
Whatagraph says 1,000+ marketing agencies and brands use it.
Pricing
How Whatagraph is priced, and how MetricMaven is.
Whatagraph prices by connected data accounts and agent usage, not by users or reports.
Whatagraph, as listed on its pricing page
- The Max plan starts at €699 a month, billed annually, as listed on Whatagraph as of November 2026. The page showed euro prices and no US dollar price when we checked.
- Prime is custom-priced and billed annually. To move to Max or Prime, the page says to book a call.
- One source credit is one connected data account, such as one Facebook Ads account. Max starts at 50 credits, and extra credits can be bought until the next plan threshold.
- IQ Agents are included with Base usage on both plans, and the price depends on how much work you want agents to take on.
- A custom report domain, BigQuery transfer and the public API are Prime add-ons; Max does not include them.
MetricMaven
- Free Tracking Scan. See which tags your site loads and what they miss, before you pay for anything.
- Tracking audit from $1,250 per website, bought online and priced by what you run: consent management +$500, server-side tagging +$750, offline conversions +$1,000, CRM attribution +$1,500.
- Implementation is quoted from the audit, and the audit fee counts toward it.
- Monitoring from $500 a month per website, month to month, or 2 months free paid annually.
The difference
Whatagraph and MetricMaven solve different problems.
MetricMaven starts with whether the numbers are right: tracking, attribution, then reporting from modeled data.
Whatagraph
- Brings data that already exists in your platforms onto one layer for reports.
- Attribution is not listed as a product feature.
- IQ Agents build reports and dashboards from your templates.
- MCP connections bring your data into Claude and ChatGPT.
- Software, priced by connected accounts and agent usage.
MetricMaven
- Fixes the tracking first: event tracking, server-side tagging, consent (including Google Consent Mode) and offline conversions sent back to Google and Meta.
- Documented attribution models built with dbt (first touch, last touch, linear, position-based and time-decay), so the assumptions behind each number are written down.
- Reports are drafted from one modeled data set, so ad platform, analytics and CRM figures are reconciled before a person approves them.
- Maven models 100+ ad, analytics, CRM and revenue sources once and serves the same numbers to Claude, ChatGPT, Cursor or your own agents through a remote MCP server.
- A done-for-you service: we set up and maintain the tracking, models and reports with your team.
Choosing
Which one fits.
An honest split. Plenty of teams are better served by the other tool.
Choose Whatagraph if
- You want polished, automated cross-channel reports and dashboards, built by agents from your templates.
- You have many users and many reports, and would rather pay per connected account.
- Your sources are mostly covered by its native integrations.
- Client or brand tracking is already sound and report building is the bottleneck.
Choose MetricMaven if
- The numbers in your reports do not match your CRM, backend or revenue.
- You need server-side tracking, consent or offline conversions set up properly.
- You want documented attribution models, not only cross-channel totals.
- You want the models in your own warehouse, and to keep everything if you stop.
- You want AI tools to draft reports from modeled numbers, with a person approving before anything is published.
Migration
Moving from Whatagraph, or running both.
Better report building does not fix a conversion that was never counted. Check the tracking first, then decide where reports live.
01
Start without switching anything
Run the Free Tracking Scan, or buy the tracking audit for one website. Your current tool keeps running while we check the tag manager, GA4 and every ad platform, with conversion counts checked against your backend.
02
Count what you connect
List the data accounts and reports you rely on. That shows what a move would cover and which reports clients or stakeholders actually read.
03
Fix the tracking at the source
Tag manager, GA4, consent, server-side tagging and offline conversions are fixed in your own accounts. Any reporting tool that reads those platforms, Whatagraph included, then shows the corrected numbers.
04
Move reports when the numbers agree
Once ad platform, analytics and CRM figures reconcile, reports can publish to a portal on your own domain. You can move one brand or client at a time.
05
Nothing is locked in
Tracking, models and reports are built in your own accounts. Monitoring is month to month, and you keep everything if you cancel.
Free tools
Check your own numbers first.
Each of these runs on your own site or numbers, before you decide anything.
Platform Gap Checker
Enter what two platforms report, such as Meta Ads and GA4, and see the gap and its usual causes.
Free Tracking Scan
See which pixels and conversion tags your site loads and whether any fire twice.
GA4 checker
Check how GA4 is installed on your homepage before you report on it.
Tracking audit, from $1,250
Every tag, platform and conversion count checked against your backend, with a ranked fix list and a walkthrough.
Or see every gap on your site in one scan.
FAQ
Whatagraph alternatives: common questions.
What is the best Whatagraph alternative?
For agent-built cross-channel reports, other agency reporting tools compete directly. If the problem is that conversion and revenue numbers do not agree, a measurement service such as MetricMaven is the closer fit, because it fixes tracking and attribution before reporting.
How much does Whatagraph cost?
The Max plan starts at €699 a month, billed annually, as listed on Whatagraph as of November 2026. Prime is custom-priced. Plans are priced by source credits, one per connected data account, and by agent usage. Check its pricing page for current terms.
Does Whatagraph have a free trial?
As of November 2026 its pricing page offers a demo and does not mention a free trial.
Whatagraph vs MetricMaven: what is the difference?
Whatagraph is reporting software that brings connected data onto one layer and uses agents to build reports. MetricMaven is a measurement firm: we fix the tracking and attribution behind the numbers, and Maven, our platform, models the data and drafts reports a person approves.
Can we keep Whatagraph and use MetricMaven?
Yes. We fix tracking in your own ad, analytics and tag manager accounts, so any tool that reads those platforms shows the corrected numbers. Some teams keep their reporting tool and only change the tracking.
Does MetricMaven fix tracking, or only report on it?
Both. We set up event tracking, server-side tagging, consent and offline conversions, then monitor them daily so reports keep matching their sources.
How is MetricMaven priced?
Per website. It starts with a tracking audit from $1,250, priced by what you run and bought online. Implementation is quoted from the audit, and managed plans start at $500 a month.
Sources
Where these facts come from.
Everything said here about Whatagraph comes from its public website, as of November 2026. Products change; check their site for the current picture.
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All free tools
Scanners and checkers for tags, consent, pixels and lead-form attribution.
See whether your numbers are right before you report on them.
Book a 20-minute walkthrough of tracking, attribution and Maven reporting with your own accounts in mind.