Free tools
Free tracking tools
Pick the tool that matches your question. The scanner and the nine checkers run the same Free Tracking Scan on your live site; the gap checker explains why two platforms disagree.
The tools
Pick the tool that matches your question.
Each tool has its own page. The scanner and the checkers run the same Free Tracking Scan on your site; each checker lists the gaps for its own topic first.
Free Tracking Scan
Check which pixels and conversion tags your site loads, whether any fire twice, how consent is set up, and whether Google tags use a server-side endpoint.
Platform Gap Checker
Enter the numbers two platforms report, such as Meta Ads and GA4, and see the gap, which side is higher, and the usual causes for that direction.
Consent Mode v2 checker
Check whether your site sends Google Consent Mode v2 signals, including ad user data and ad personalization, and whether the consent default is set first.
Cookie consent checker
See whether ad or analytics tags load on your homepage before a visitor answers the cookie banner, and which cookies are set on that first visit.
Cookie banner reject test
Click Reject on your homepage in a separate pass and see whether vendor requests, new tracking cookies or Google consent signals keep running afterwards.
Meta Pixel checker
Check your homepage for repeated Meta Pixel page views, a Pixel loaded twice, and purchase setups that send no value or currency. Free, no sign-up.
Google Ads conversion checker
Check whether your Google Ads conversion tags are set up in Tag Manager, reach Ads, carry transaction IDs and avoid firing twice. Free, no sign-up.
GA4 checker
Check what your homepage sends to Google Analytics 4, including how many properties load, repeated page views and any retired Universal Analytics tags.
Personal data tracking checker
Check whether personal details such as email or phone appear in requests to ad and analytics vendors. Categories only, values are never stored.
Google Tag Manager checker
Read your published Google Tag Manager container and flag paused or untriggered tags, placeholder IDs, extra containers and Pixels set up twice. Free.
Lead form attribution checker
Check whether your lead form pages keep UTM tags and ad click IDs through redirects, and whether they can record which campaign each lead came from.